Hyundai sagely developed a grasp of Americans’ preference for crossover sport utility vehicles and now has extended its reach with the 2020 Venue.
The South Korean manufacturer has a lineup of six SUVs: Venue; Kona, available as a hybrid and an electric; the hydrogen-fueled Nexo, sold only in California; compact Tucson, midsize Santa Fe and three-row Palisade. They cover the size spectrum of the currently most popular vehicle type in the U.S.
With a starting price of $18,550, including the destination charge, the entry-level Venue is aimed squarely at some of the buyers of 41 million used cars in 2019. The target group is younger people who are into urban night life — whatever that means. The idea is to provide them the opportunity to own an affordable new car with all the latest safety and infotainment equipment.
In a tidy package that measures 13 feet 3 inches in length and 5 feet 3 inches tall, the Venue instantly reminds an onlooker of the Kia Soul, the best seller of Hyundai’s sister company. Though classified as a subcompact crossover, the Venue boasts the interior volume of a midsize sedan with plenty of passenger space for four and a seatbelt for a squished fifth person in the center-rear.
However, unlike the funky Kia Soul, which has 125 cubic feet of interior volume, 14 more than the Venue’s 111, the Venue has a more conventional crossover profile. Like the Soul, it comes only with front-wheel drive but it looks the part of an attractively styled small SUV. That along with the low price should easily attract buyer attention.
But despite what appears to be a paucity of power on paper, the Venue is a sprightly and economical performer. Its 1.6-liter four-cylinder engine delivers 121 hp and 113 lb-ft of torque, or twisting force, not exactly the stuff of drag racers.
However, the Venue makes up for any shortcomings in performance with outstanding city/highway/combined fuel consumption of 30/34/32 mpg in a vehicle that weighs 2,732 pounds. That betters the Soul’s 27/32/29 with a curb weight of 3,036 pounds.
Nevertheless, the Venue feels quick off the line and responsive in the cut and thrust of urban traffic, as well as passing on rural two-lane roads. Credit some of that to what Hyundai calls its “intelligent” continuously-variable automatic transmission (CVT).
CVTs use a system of belts and pulleys to multiply engine power, usually without shift points. But the Venue’s CVT uses a durable chain instead of a belt and is programmed to operate like a conventional automatic transmission with stepped shift points. Drivers used to the feel of upshifts will not notice anything different.
There are three driver-selectable drive modes with the CVT: normal, sport and snow. The two former settings adjust acceleration shift points and steering feel, while the snow setting feathers the throttle on start-ups to avoid wheel spin on slippery surfaces.
The Venue also offers a six-speed manual gearbox. There was no opportunity at the national introduction to drive the stick shift but if it is anything like the manuals on Hyundai’s other vehicles like the Elantra and Veloster, it should be delightfully manipulative.
There are just two Venue trim levels: SE and SEL. The SE comes standard with the six-speed manual, with the intelligent CVT as an option. The SEL comes with the CVT as standard equipment.
Driven for this review was a top-line SEL with a premium package that had a starting price of $20,245 and a bottom-line sticker of $23,280, which is somewhere around $13,000 less than the average price of a new car these days. Take heed, urban night lifers. That buys a lot of mojitos and manhattans.
Both trim levels come with advanced safety equipment that includes forward collision avoidance with pedestrian detection, stability and traction control, lane-keeping assist, driver attention warning, tire-pressure monitoring, and a full suite of airbags and a rear-view camera.
Also, the SEL had blind-spot warning and rear cross-traffic collision warning.
Other options: Power sunroof, leather-wrapped steering wheel and shift knob, pushbutton starting, Apple Car Play and Android Auto, SXM satellite radio, Bluetooth, heated front seats and outside mirrors, LED lighting, navigation system, and 17-inch alloy wheels.
Among potential buyers of late-model used cars, there is an increasing appetite for the peace of mind of driving a car that, for example, will slam on the brakes when a driver is distracted. With that comfort ambiance on an affordable car, it’s a slam dunk.
- Model: 2020 Hyundai Venue SEL four-door hatchback.
- Engine: 1.6-liter four-cylinder; 121 hp, 113 lb-ft torque.
- Transmission: Continuously-variable automatic with front-wheel drive.
- Overall length: 13 feet 3 inches.
- Height: 5 feet 3 inches.
- EPA/SAE passenger/cargo volume: 92/19 cubic feet.
- Weight: 2,732 pounds.
- EPA city/highway/combined fuel consumption: 30/34/32 mpg.
- Base price, including destination charge: $20,245.
- Price as tested: $23,280.
Disclaimer: This test drive was conducted at a manufacturer-sponsored press event. The manufacturer provided travel, accommodations, vehicles, meals and fuel.
Photos (c) Hyundai