by Frank A. Aukofer The folks at Chevrolet are convinced that the 2020 Silverado heavy-duty pickup truck will substantially reduce towing anxiety among their devoted customers as well as newcomers. They consider that there are two groups at risk: The... Continue Reading →
by Frank A. Aukofer In all the hoopla around the new Ford Ranger midsize pickup truck, what few people mention is that it is a decent long-distance road runner. Except for the buckboard ride over rough surfaces at lower speeds... Continue Reading →
by Frank A. Aukofer You can almost hear the cheering from far-flung outposts of off-road and truck country, welcoming the 2020 Jeep Gladiator, the famed brand’s first pickup truck in 28 years. The original Jeep — a name derived from... Continue Reading →
by Frank A. Aukofer Toyota has not been able to scale the wall of buyer loyalty to full-size U.S. pickup trucks. But it perches at the pinnacle of the midsize class, of which its 2019 Tacoma is the latest example.... Continue Reading →
by Frank A. Aukofer With big pickup trucks like the 2019 Chevrolet Silverado, it’s about little things and loyalty. Full-size pickups, of which there are six currently marketed in the U.S., do essentially the same things. They carry big loads,... Continue Reading →
by Frank A. Aukofer Because full-size pickup trucks all do essentially the same chores for their owners, marketing them entails offering new and desirable features, as Fiat Chrysler Automobiles (FCA) has done with the 2019 Ram 1500. It’s not entirely... Continue Reading →
by Frank A. Aukofer With a brand-new full-size pickup truck loaded with desirable features as the newly designed 2019 Ram 1500, the standout differences are distilled from increments and embellishments. Big pickups have been getting better — and more popular... Continue Reading →
by Frank A. Aukofer Fort Worth, Tex. — Chevrolet celebrated 100 years of truck manufacturing here with snorting hot-rod pickup trucks screeching around an autocross course, high-speed cops and robbers chases, and a spectacular helicopter drop of the company’s 2019... Continue Reading →
by Tod Mesirow The word “truck” has entered the pantheon of iconic words, supercharged and turbocharged, it calls to mind instant images of Americana – cowboys, country songs, family farms, a dog next to the driver on the bench seat.... Continue Reading →
