Because full-size pickup trucks all do essentially the same chores for their owners, marketing them entails offering new and desirable features, as Fiat Chrysler Automobiles (FCA) has done with the 2019 Ram 1500.
It’s not entirely that, of course, because pickup customers are notoriously loyal to their chosen brands. Still, something on the order of the Ram’s brand-new eTorque mild hybrid system has the potential to prompt alienation of affection.
ETorque combines a belt-drive electric motor-generator with a 48-volt battery, which provides short boosts of extra power for the gasoline engine. It also enables a sophisticated idle stop-start function that, for the time being, is the smoothest and least intrusive system experienced by this reviewer.
Stop-start, which enhances fuel economy, is popular in Europe, where fuel prices are way higher than in the United States. But the systems are becoming more common on vehicles sold here. In many cases, however, the stop-starts are so annoying that owners switch them off — unless they happen to be on Chevrolets and other General Motors vehicles, which do not have off switches.
In a typical stop-start function, the engine shuts down at stoplights or in other situations when the vehicle is motionless. Lift your foot off the brake or tap the accelerator pedal and the engine automatically starts, often with a noticeable shudder and hesitation before getting underway.
The Ram eTorque is a notable exception. Unless you pay close attention, you are unaware that the engine has cranked up. Ram engineers say the engine re-starts in 400 milliseconds.
Vibration and noise are nearly nonexistent, unlike with some systems — especially in vehicles with powerful engines — that cause violent shaking. Stop-starts comparable in smoothness to the eTorque are in low-powered hybrid cars.
For 2019, eTorque is standard equipment on all Ram 1500 pickups with the 305-hp V6 engine, which delivers 269 lb-ft of torque. For truckers who need or want more power, a step up to the 5.7-liter Hemi V8 engine costs $1,195. For an additional $1,450, the Hemi eTorque is available with 395 hp and 410 lb-ft of torque.
All Ram 1500 trucks use eight-speed automatic transmissions, which like the eTorque go about their business quietly and without drama. Add to that the Ram 1500’s independent suspension system, with air suspension on the rear wheels and vibration damping on the steel frame, and the Ram rolls like a luxury car, even when empty. Most pickups bounce around unless they are loaded.
Many modern full-size pickup trucks, however, also are priced like luxury cars. Some Ram models — the Limited Crew Cab with all-wheel drive, for example — have prices that nudge $70,000 or more, depending on equipment.
Driven for this review was a more modest Ram1500 Big Horn Sport Quad Cab 4X2 model, which had a base price of $37,340 and, with options, a bottom-line sticker of $43,960. The base price for the entry-level Tradesman Quad Cab with rear-wheel drive is $33,340, including the destination charge.
Ram 1500 pickups come with four doors. Crew Cab models are the roomiest. Quad Cab models have shorter rear doors and tighter accommodations in the back seat. Head room there is generous, but knee room is in short supply. Still, the tested Big Horn Sport had 117 cubic feet of passenger space, which is nearly that of a full-size car.
Out back, the pickup bed measures 6 feet 4 inches and accommodates 62 cubic feet of cargo up to the gunwales. Total payload is 1,910 lbs and the tester had a towing capability of 6,640 lbs.
Though it was among the lower priced Ram models, the tested Big Horn Sport was a comfortable road companion that could easily be used as a daily driver.
Mechanical, road and wind noises were minimal, there was plenty of power on tap for passing on two-lane roads and the handling and ride were exceptional given the truck’s bulk and 19-foot length. Comfort was enhanced by supportive seats upholstered in cozy cloth.
The test truck came with full safety equipment, including electronic stability control, roll mitigation, trailer sway damping, back-up camera, hill start assist, trailer brake control and antilock brakes with rain-braking support.
Options included FCA’s UConnect infotainment system with navigation, power-adjustable pedals, powered rear sliding window, audio system with HD and SXM satellite radio, dual-zone automatic climate control, LED bed lighting and 20-inch chrome-clad aluminum wheels.
- Model: 2019 Ram 1500 Big Horn Sport Quad Cab 4X2 four-door full-size pickup truck.
- Engine: 3.6-liter V6 with eTorque; 305 hp, 269 lb-ft torque.
- Transmission: Eight-speed automatic with manual-shift mode and rear-wheel drive.
- Overall length: 19 feet 1 inch.
- Height: 6 feet 6 inches.
- EPA passenger/cargo volume: 117/62 cubic feet.
- Weight: 4,891 pounds.
- Payload: 1,910 pounds.
- Towing capability: 6,640 pounds.
- EPA city/highway/combined fuel consumption: 20/25/22 mpg.
- Base price, including destination charge: $37,340.
- Price as tested: $43,960.
Disclaimer: This test drive was conducted at a manufacturer-sponsored press event. The manufacturer provided travel, accommodations, vehicles, meals and fuel.
Photos (c) FCA