by Jason Fogelson

As the automotive industry does its best to catch up, the 2020 Toyota Prius posts incremental improvements and additions. Prius has been the poster child for hybrid cars for over 20 years now, a beacon that identifies its owners as green and woke (and maybe a little self-congratulatory). Say what you will about image and perception, it’s hard to criticize the roomy, efficient Prius when it comes with an EPA rating of 52 mpg city/48 mpg highway/50 mpg combined when equipped with newly available (as of 2019) all-wheel drive.

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For 2020, Toyota has added more standard features to Prius, sweetening the pot. On the audio front, Apple CarPlay and Amazon Alexa have been added to the system’s capability. This is particularly welcome for users who find the Scout GPS app that links with Toyota’s Entune system lacking (I do), because they can now connect an Apple iPhone via a USB cable and have the Apple Maps app operate through the Prius’ infotainment screen. This works way better than Scout, in my experience, and lets you get a quick link between other information in your smartphone and your mapping program. Amazon Alexa functionality is great, too, if you’re willing to take the time to set up Alexa skills in the Alexa app. If you have iOT devices at home – smart lightbulbs, a smart thermostat, etc. – this can be very convenient and fun. These are the kind of tech upgrades that Prius should get – the kind that help integrate the vehicle into owners’ (users’) lives beyond transportation.

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The other big area of upgrade to Prius for 2020 is in standard safety systems. Toyota Safety Connect is now standard (with a free three-year trial subscription) on all Prius grades, including Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collison Notification. Similar to the tech upgrades in the audio area, this connectivity is also a smart, appropriate addition for Prius and its connected owners.

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Beyond those upgrades, the 2020 Prius is pretty much a carryover model, very similar to the 2019 Toyota Prius XLE AWD-e model that I reviewed last year for Forbes. This year’s test car had an optional feature that I very much appreciated: the $800 Advanced Technology Package that included a Head-Up Display (HUD). This bright, color projection above the steering wheel solved the slight unease that I feel with the Prius’ center-mounted instrument panel. With the HUD, I was able to keep my head straight, my eyes on the road, and still have visual access to my car’s speed and the activity of the hybrid system. I’m a big fan of a well-executed HUD in the first place, and on Prius I would consider it an essential feature, not an extra.

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My test vehicle, a 2020 Toyota Prius XLE AWD-e, came with a base price of $29,250. With options, including the HUD, $259 Carpeted Floor Mats, $299 Illuminated Door Sills, $125 Door Edge Guards, $69 Rear Bumper Applique, and $955 Delivery Processing and Handling Fee, the as-tested price was $31,757. Bracketed in the Toyota lineup by the new 2020 Corolla Hybrid (starting at $23,100) and 2020 Camry Hybrid (starting at $28,430), it’s not the only smart choice in the Toyota lineup – just the most visible.

Disclaimer: The manufacturer provided the vehicle used to conduct this test drive and review.

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Photos (c) Toyota