Last week, I attended the press days for the 2017 Los Angeles Auto Show. Actually, there was a change this year. The traditional press days have been subsumed by a new event, an industry trade show called “Automobility LA.” This new event combined the expected press conferences and new model reveals with the previously separate Connected Car Expo that had preceded the auto show. Instead of two days of back-to-back events, I was now faced with four days of reveals interspersed with keynote addresses, panel discussions and presentations from technology companies in addition to the automotive OEMs. Many of the auto companies chose to move their reveals off-site, competing for attention by diverting journalists away from the main venue at the Los Angeles Convention Center. It turned the whole week into a bigger slog than usual, compounded by the rampant exchange of germs that left me and a number of my colleagues sick as dogs with the LA Auto Show Grippe.
I did manage to get some work done during the week, though. I was part of Autobytel’s team, helping to produce this Must See Vehicles at the LA Auto Show, and I put together this list of Must See Crossovers and SUVs at the LA Auto Show.
I also did a few executive interviews for Forbes.com: Reid Bigland of Maserati; and Don Swearingen of Mitsubishi.
Also coming soon: a review of the 2017 Lamborghini Huracån RWD, and an interview with some of the Lambo execs.
So, despite the Grippe, it was a pretty good LA Auto Show.
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