by Frank A. Aukofer Comparing the 2020 Ram pickup truck to a luxury car is tempting, but it’s something like putting a manatee in the same tank as an Atlantic salmon. The manatee is big, lovable and graceful but slow... Continue Reading →
by Frank A. Aukofer Detroit, Mich. — North American automotive journalists, voting in secret ballots, revealed on January 13, 2020 that they had selected two quintessentially U.S. vehicles and one from South Korea — but built in the U.S. —... Continue Reading →
by Frank A. Aukofer Besides singing “Auld Lang Syne,” the end of every year heralds a flowering of “best of” motor vehicle awards from consumer organizations, enthusiast publications, and web sites. Except for Consumer Reports, which doesn’t permit advertising of... Continue Reading →
by Frank A. Aukofer The folks at Chevrolet are convinced that the 2020 Silverado heavy-duty pickup truck will substantially reduce towing anxiety among their devoted customers as well as newcomers. They consider that there are two groups at risk: The... Continue Reading →
by Frank A. Aukofer In all the hoopla around the new Ford Ranger midsize pickup truck, what few people mention is that it is a decent long-distance road runner. Except for the buckboard ride over rough surfaces at lower speeds... Continue Reading →
by Frank A. Aukofer You can almost hear the cheering from far-flung outposts of off-road and truck country, welcoming the 2020 Jeep Gladiator, the famed brand’s first pickup truck in 28 years. The original Jeep — a name derived from... Continue Reading →
by Frank A. Aukofer Toyota has not been able to scale the wall of buyer loyalty to full-size U.S. pickup trucks. But it perches at the pinnacle of the midsize class, of which its 2019 Tacoma is the latest example.... Continue Reading →
by Frank A. Aukofer With big pickup trucks like the 2019 Chevrolet Silverado, it’s about little things and loyalty. Full-size pickups, of which there are six currently marketed in the U.S., do essentially the same things. They carry big loads,... Continue Reading →
by Frank A. Aukofer Because full-size pickup trucks all do essentially the same chores for their owners, marketing them entails offering new and desirable features, as Fiat Chrysler Automobiles (FCA) has done with the 2019 Ram 1500. It’s not entirely... Continue Reading →
