A few weeks ago, I rode and reviewed the 2016 Royal Enfield 500 Classic for Forbes.com. So when I got the chance to have a phone conversation with the manufacturer’s President for North America, I activated my trusty recording app and fired some questions at the man, Rod Copes. You can read my Rod Copes interview on Forbes.com.
If anyone has a chance to succeed with Royal Enfield, it’s Copes. He brings his experience with Harley-Davidson to the table, most of which was focused on developing motorcycle sales in markets outside of the USA. He’s doing the same thing with Royal Enfield – but flipped on its head. He’s taking a brand that is beloved in India and re-introducing it to the US.
The time is ripe for Royal Enfield. The bikes are cool and retro, and they’re relatively cheap. They’ll appeal to the traditional motorcycle buyer – a guy with gray hair and a beard looking to squeeze more adventure out of life. They’ll also appeal to the buyer that every motorcycle manufacturer is chasing – the new rider. The low price, retro looks, light weight and demure performance will attract hipsters, women, young people and city riders. These bikes have a quality that is a buzzword right now: Authenticity. And if Rod Copes can keep the company on track while getting the word out and building a solid dealer network, buyers will discover Royal Enfield.
I think he can do it.
Photos (c) Royal Enfield