by Jason Fogelson

If you’re not into motorcycles, you may never have heard of Royal Enfield. Even if you are into motorcycles, and you live in North America, the brand may not be on your radar.

It’s all different in India. Royal Enfield outsells all other brands there, and India is an enormous motorcycle market. The brand has been available in the US for decades, but with little impact. Expect that to change, as Royal Enfield North America has just taken over distribution, wiped the slate clean and started over with the marketing, distribution and sales of these middle-weight bikes.

2016RoyalEnfieldFogelson-8The vast majority of motorcycles sold in the US are 800 cc or larger. Royal Enfield’s 2016 US offerings are 499 cc – 535 cc, a range that has been all but abandoned by most companies, who seem to be concentrating on 300 cc starter bikes and heavyweight cruisers, baggers and adventure bikes.

Why would you want a 499-cc bike like the Royal Enfield Classic? With just 31 lb-ft of torque, the bike is very friendly to new riders and returning riders. It is relatively light, and not a bit intimidating. Its retro styling — strike that. It’s not retro. It is authentically old-fashioned, carrying over designs from the 1940s and 50s. Anyway, its styling will appeal to older riders and hipsters alike.

You can read my 2016 Royal Enfield Classic Test Ride and Review on Forbes.com.

Photos (c) Jason Fogelson

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